Libros

Psicología del color: Cómo actúan los colores sobre los sentimientos y la razón (Spanish Edition)

Eva Heller • 2015

Este libro aborda la relación de los colores con nuestros sentimientos y demuestra cómo ambos no se combinan de manera accidental, pues sus asociaciones no son meras cuestiones de gusto, sino experiencias universales que están profundamente enraizadas en nuestro lenguaje y en nuestro pensamiento. Organizado en 13 capítulos que corresponden a 13 colores distintos, el volumen poporciona una gran cantidad y variedad de información sobre los colores: desde dichos y saberes populares, hasta su utilización en el diseño de productos, los diferentes tests que se basan en colores, la curación por medio de ellos, la manipulación de las personas, los nombres y apellidos relacionados con colores, etc. La diversidad de este enfoque convierte a la obra de Eva Heller en una herramienta fundamental para todas aquellas personas que trabajan con colores: artistas, terapeutas, diseñadores gráficos e industriales, interioristas, arquitectos, diseñadores de moda, publicistas, entre otros.

El poder de la empatía

Roman Krzanaric

Have you ever wondered why that 13-digit number on the back of a book costs $125 in the United States but is completely free in Canada and India? This book, The Global ISBN Handbook, is your 2025 guide to the International Standard Book Number. It explains everything about this global "fingerprint" for books. The ISBN is the most important cornerstone of the publishing industry. It started as a simple warehouse tool in the 1960s. Now, it is a complex digital identifier used in over 200 countries. This handbook deconstructs the entire system. It uses 15 distinct national case studies to do this. You will learn how the old 10-digit system changed to the new 13-digit one. We break down the five parts of the ISBN, from the "Bookland" prefix to the final check digit. The book explores the global governance framework, starting with the International ISBN Agency. Then, it dives deep into how different countries run their systems. You'll see the privatized, high-cost model in the United States. You'll compare it to Canada's free, government-run system. We explore the industry-led models in Brazil and Germany. We look at government-run systems in Mexico and India. We even cover the unique case of China, where the ISBN is not a simple identifier but a state-controlled publication license. The book also examines the systems in the UK , France , Russia , Japan , Australia , South Africa , Nigeria , and Egypt. Many books and websites can tell you how to get an ISBN. This handbook is the only resource that explains why the process is so different everywhere you look. It moves beyond a simple "how-to" and provides a true global analysis. It directly compares the privatized, for-profit models in the US and UK against the free, public-good systems in Canada and South Africa. You won't just learn the price; you will understand the cultural policies, market structures, and legal philosophies that shape that price. This book shows how the ISBN is a "global mirror". It reveals how a simple number can be a commercial product in one nation , a tool of cultural policy in another , and an instrument of state control in a third. This comparative insight is the missing piece for any author, publisher, or researcher trying to navigate the complex international publishing market. Disclaimer: This handbook is an independently produced resource for commentary and analysis. The author has no affiliation with the International ISBN Agency, R.R. Bowker, Library and Archives Canada, the National Press and Publication Administration, or any other national ISBN agency. This work is independently produced under the principle of nominative fair use.

Cenizas

Ilsa J. Bick • 2012