Graphic Design Books
Items in this hypelist
Books
The packaging design book II
Julius Wiedemann 2022
The Package Design Book
Julius Wiedemann, Pentawards · 2017
la paleta perfecta
Sara Caldas · 2021
Este segundo libro de la exitosa serie La paleta perfecta se centra en el uso creativo del color en el diseño gráfico y la ilustración. Esta publicación práctica y estimulante, llena de paletas de colores y comentarios sobre el significado del color en las diferentes culturas del planeta, está ilustrada con proyectos de diseñadores e ilustradores prestigiosos de todo el mundo. Este libro está organizado por colores y atmósferas asociados con las horas del día. A partir de ejemplos reales procedentes de los campos del diseño de producto, diseño gráfico y la ilustración, se muestran combinaciones diferentes e innovadoras de todos los colores con sus significados. Saber cómo usar el color de forma creativa también implica entender las emociones que transmite y cómo estas emociones afectan a nuestras creaciones. Además, debemos tener presente que el color se percibe de forma diferente en distintos países y culturas. Un libro destinado a diseñadores gráficos, a estudiantes y a todas las personas interesadas en las combinaciones de colores efectivas, emocionantes e inesperadas.
Pensar con tipos
Ellen Lupton · 2020
Roba como un artista
Austin Kleon · 2013
The History of Graphic Design
Jens Müller · 2022
Through the turbulent passage of time, graphic design—with its vivid, neat synthesis of image and idea—has distilled the spirit of each age. Surrounding us every minute of every day, from minimalist packaging to colorful adverts, smart environmental graphics to sleek interfaces: graphic design is as much about transmitting information as it is about reflecting society’s cultural aspirations and values.<br/><br/>With his sweeping knowledge of the field, author Jens Müller curates the standout designs for each year, a running sequence of design milestones. This collection of important graphic works represents a long-overdue reflection on the development of a creative field constantly changing and challenging itself. These key pieces act as coordinates through contemporary history, helping us trace the sheer influence of graphic design on our daily lives.
Flexible Visual Systems
Dr. Martin Lorenz, Clara Weinreich · 2021
Typographie: A Manual of Design
Emil Ruder · 2001
Animal Logo: Trademarks & Symbols
Counter-Print · 2024
Big Type /anglais
DOWLING JON · 2022
New Aesthetic 1
unknown author
"Design and art are constantly evolving. In both professions, we either risk that our work is transforming into artifacts from a previous period or we can embrace change, encourage experiments and produce more meaningful results. New Aesthetic is looking at experimental and independent type design as an intersection of art and design. Typography has established itself in our graphic work culture as an essential component ― whether in print or on screen ― serving to strengthen visual messages. The traditional form of type was built around the way we read and write. However, we live in a time of transformation and adaption: Our world is experiencing great changes and our habits shift to accommodate new technologies as they appear. As designers, our creative process mirrors how we use our imagination to shape modern visual communication, it brings in a dash of visual surprise, and breaks the conventions we are used to. What if we saw typography in a more playful context, and not necessarily as a final outcome but rather an experimental process? There is potential in blurring and obfuscating the lines of legibility and practicality, pushing the boundaries of emotional expressiveness and allowing for unusual approaches in modern design. Typographic systems can be read in different ways, and every designer is using different styles and is forming new shapes and meanings for users and readers to interpret. The way typefaces interact with individual words can be considered an art form in itself. New Aesthetic is interested in creating an environment where the expressive side of typography design comes together and strives for original solutions instead of seeking traditional perfection."--
NUEVO DISEÑO EDITORIAL
WANG SHAOQIANG · 1900
Este libro presenta innumerables ejemplos de sugerentes páginas maquetadas con información practica que ofrece una base técnica sólida para conseguir un exitoso diseño editorial. Nuevo diseño editorial reúne explicaciones técnicas completas acerca de los principios básicos de maquetación, un área extensa que abarca la colocación de las fuentes, las imágenes, los colores, los objetos y las cuadrículas en una página. Además, sus páginas muestran una visión de las tendencias y estilos contemporáneos en diseño editorial a través de una selección de proyectos, desde periódicos y revistas a catálogos, libros, folletos y pósteres. Asimismo, este título reúne casos de estudios, trucos y consejos. Este libro proporciona unos conocimientos generales sobre los fundamentos del diseño editorial tales como, los tamaños estándar de papel, las medidas tipográficas, las tipografías, la maquetación y la retícula. Se trata de una referencia perfecta para diseñadores gráficos que buscan soluciones prácticas e inspiración.
The Branding Method: How to create powerful, unique and best selling brands + 25 step by step marketing tools
Carolina Kairos · 2023
THE FIRST STEP-BY-STEP GUIDE TO BRANDING. FOR TRUE BRANDERS<br/><br/>With over 25 hands-on methodologies to innovate, design and create killer brands. A must for entrepreneurs, marketing teams, and creatives.<br/>100% PRACTICAL · 100% PROVOCATIVE · 100% PLAYFUL<br/>"The branding book that will bring an end to branding agencies.<br/>Sheer provocation, power, and strategy."<br/>*********************************<br/><br/>TO GLOAT IS TO LOVE - THE BLACK BOOK OF BRANDING<br/>No secrets, no frills, straight to the point. Packed with all 25 practical tools I use with my clients every day. Thanks to this book, I hope you will become a true branding pro. Create your personal brand, launch products, create brand strategies professionally.<br/>Innovate, create, enjoy.<br/>What you'll find here: The first ever practical step-by-step guide to branding methodology, so you can create your marketing and branding plan and professionally run your brand. + 25 innovation and strategy tools to take you through the 5 key stages: consumer, competitive strength, brand platform, identity, and activation. Real-life examples of each stage. No frills and to the point. One-on-one. The answer to what the *** a brand is actually for and a review of all the critical branding concepts. Strategies, actions, and new ideas to implement in your launches, projects, personal or commercial brand and consequently earn more $$$. You’ll also find sketched-out drawings and diagrams, the Comic Sans typeface, and the infamous "a brand is not a logo" phrase.<br/>If you have judged this book by its cover, we’re off to a good start. If you're reading it to see how it will benefit you in terms of status, freedom and, obviously, money, we're doing even better, because that’s its exact purpose.<br/>Lesson one: your client is selfish and does everything for personal gain, consciously or unconsciously. He either cares about you or he pushes you away. The environment is radical. Today, only the bravest, most authentic and accurate brands will stay in the game. Make an impact. Delight. Sell.
A Galicia deseñada: Símbolos, marcas e identidades gráficas
Marcos Dopico Castro, Cibrán Rico López, Suso Vázquez Gómez · 2024
NASA Graphics Standards Manual
NASA · 1975
<p>The NASA Graphics Standards Manual is an introduction to NASA's then-new style guide, issued in January 1976 with an introduction by NASA Administrator Richard Truly.</p> <p>This is a full-color reproduction of a scan of the original Graphics Standard Manual. This is not the original format of the manual. Some pages were reformatted to fit. The original manual was in a ring-binder format.</p>
¿Por qué es buena esta tipografía?
Pedro Arilla · 2024
The World's Best Typography
The 44. Annual of the Type Directors Club · 2023
Sistemas de reticulas. Un manual para disenadores graficos
Josef Müller Brockmann · 1961
Design Is Storytelling
Ellen Lupton · 2017
A playbook for creative thinking, created for contemporary students and practitioners working across the fields of graphic design, product design, service design and user experience. Design is Storytelling is a guide to thinking and making created for contemporary students and practitioners working across the fields of graphic design, product design, service design, and user experience. By grounding narrative concepts in fresh, concrete examples and demonstrations, this compelling book provides designers with tools and insights for shaping behaviour and engaging users. Compact, relevant and richly illustrated, the book is written with a sense of humour and a respect for the reader's time and intelligence. Design is Storytelling unpacks the elements of narrative into a fun and useful toolkit, bringing together principles from literary criticism, narratology, cognitive science, semiotics, phenomenology and critical theory to show how visual communication mobilizes instinctive biological processes as well as social norms and conventions. The book uses 250 illustrations to actively engage readers in the process of looking and understanding. This lively book shows how designers can use the principles of storytelling and visual thinking to create beautiful, surprising and effective outcomes. Although the book is full of practical advice for designers, it will also appeal to people more broadly involved in branding, marketing, business and communication.
Ortotipografía para diseñadores
Raquel Marín Álvarez · 2023
Redesigning Logos
Wang Shaoqiang · 2021
Principios de diseño de logos
George Bokhua · 2022
Leer entre imágenes
Pep Carrió · 2021
