Some non-fiction books I like

Money | Jacob Goldstein

Confessions of an Advertising Man | David Ogilvy

The Code Book | Simon Singh

The Language of Thing | Deyan Sudjic

Evolutionary Ideas | Sam Tatam

Alchemy | Rory Sutherland

Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

How Eleven Madison Park became the number one restaurant in the world. Narrative driven and full of amazing insights. First you get a snapshot of some great behavioural psychology that they implemented, then a chunk on how Will managed EMP, then more of the amazing things they did to go above and beyond for clients. A mix of management skills and incredible ideas applicable to any industry.

The Psychology of Money

If you’re investing, or thinking of getting into investing, this is a great book that cuts through the hype and looks at different behavioural and psychological aspects of investing to help you better understand how the market works and why it can be a wild ride.

Doing well with money isn’t necessarily about what you know. It’s about how you behave. And behavior is hard to teach, even to really smart people. Money—investing, personal finance, and business decisions—is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life’s most important topics.