UI/UX Design

Simplificando Coisas que Parecem Complicadas

Steve Krug • 2010

Evil by Design: Interaction Design to Lead Us into Temptation

Chris Nodder • 2013

Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days

Jake Knapp • 2016

User Friendly: How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play

Cliff Kuang • 2019

AMAZON BEST BOOKS OF 2019 PICK FORTUNE WRITERS AND EDITORS' RECOMMENDED BOOKS OF 2019 PICK "User Friendly is a tour de force, an engrossing fusion of scholarly research, professional experience and revelations from intrepid firsthand reporting." —EDWARD TENNER, The New York Times Book Review In User Friendly, Cliff Kuang and Robert Fabricant reveal the untold story of a paradigm that quietly rules our modern lives: the assumption that machines should anticipate what we need. Spanning over a century of sweeping changes, from women’s rights to the Great Depression to World War II to the rise of the digital era, this book unpacks the ways in which the world has been—and continues to be—remade according to the principles of the once-obscure discipline of user-experience design. In this essential text, Kuang and Fabricant map the hidden rules of the designed world and shed light on how those rules have caused our world to change—an underappreciated but essential history that’s pieced together for the first time. Combining the expertise and insight of a leading journalist and a pioneering designer, User Friendly provides a definitive, thoughtful, and practical perspective on a topic that has rapidly gone from arcane to urgent to inescapable. In User Friendly, Kuang and Fabricant tell the whole story for the first time—and you’ll never interact with technology the same way again.

A psicologia das cores

Eva Heller • 2015

Scrum - A Arte de Fazer o Dobro do Trabalho em Metade do Tempo

Jeff Sutherland • 2016

Pensem em empresas como a Google, a Amazon ou a Toyota. Ou em organizações governamentais como o FBI. Parte do sucesso de qualquer uma delas explica-se em cinco letras: SCRUM. Se não sabe do que estamos a falar, então este livro é para si: trata-se de um método de gestão de projetos e de equipas que tem vindo a revolucionar o modo como se trabalha. Porque reduz os custos e as horas imputadas a cada trabalho, ao mesmo tempo que se traduz em aumentos de produtividade entre os 400 e os 800 por cento. Qual é o segredo? O SCRUM baseia-se no modo real como as pessoas trabalham - e não em como elas pensam que trabalham. Em vez de organizar as tarefas linearmente, o que cria necessariamente atrasos, o SCRUM cria micro-equipas e define objetivos de curto prazo; isso permite que haja uma constante reavaliação do projeto, torna o processo infinitamente mais rápido, ágil e eficiente. Ou seja, como o método é altamente ajustável à realidade, os problemas são solucionados com maior rapidez; e como não é linear, não há equipas à espera do trabalho da equipa anterior. O que se traduz num aumento do ritmo e da qualidade de trabalho. Neste livro, e pela primeira vez, o co-criador de SCRUM, Jeff Sutherland, explica como aplicar o método universalmente. Ou seja, qualquer empresa, da mais pequena start-up à maior multinacional, pode adotar o SCRUM a qualquer momento. E ganhar em toda a linha.

100 Things Every Designer Needs to Know About People

Susan Weinschenk • 2020

Apply psychology and behavioral science to web, UX, and graphic design<br/>Behavioral science leader and CEO at The Team W, Inc., Susan M. Weinschenk, provides a guide that every designer needs, combining real science and research with practical examples on everything from font size to online interactions. With this book you'll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave.<br/>Here are some of the questions this book will answer: What grabs and holds attention? What makes memories stick? What motivates people? How does listening to music make people feel? How do you engineer a decision? What line length for text is best? Are some fonts better than others?<br/>We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. Increase the effectiveness of your designs by using science-backed examples on human behavior.<br/>"Every once in a while, a book comes along that is so well-written, researched, and designed that I just can't put it down. That's how good 100 Things Every Designer Needs to Know About People is!"<br/>―Lynne Cooke, Clinical Assistant Professor at Arizona State University

O Design Do Dia A Dia

Donald A. Norman • 2018

Laws of UX: Using Psychology to Design Better Products & Services

Jon Yablonski • 2020

An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the "blueprint" of how humans perceive and process the world around them.<br/>This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.<br/>You’ll learn: How aesthetically pleasing design creates positive responses The principles from psychology most useful for designers How these psychology principles relate to UX heuristics Predictive models including Fitts’s law, Jakob’s law, and Hick’s law Ethical implications of using psychology in design A framework for applying these principles .

Refactoring UI

Adam Wathan, Steve Schoger

Have you ever wondered why that 13-digit number on the back of a book costs $125 in the United States but is completely free in Canada and India? This book, The Global ISBN Handbook, is your 2025 guide to the International Standard Book Number. It explains everything about this global "fingerprint" for books. The ISBN is the most important cornerstone of the publishing industry. It started as a simple warehouse tool in the 1960s. Now, it is a complex digital identifier used in over 200 countries. This handbook deconstructs the entire system. It uses 15 distinct national case studies to do this. You will learn how the old 10-digit system changed to the new 13-digit one. We break down the five parts of the ISBN, from the "Bookland" prefix to the final check digit. The book explores the global governance framework, starting with the International ISBN Agency. Then, it dives deep into how different countries run their systems. You'll see the privatized, high-cost model in the United States. You'll compare it to Canada's free, government-run system. We explore the industry-led models in Brazil and Germany. We look at government-run systems in Mexico and India. We even cover the unique case of China, where the ISBN is not a simple identifier but a state-controlled publication license. The book also examines the systems in the UK , France , Russia , Japan , Australia , South Africa , Nigeria , and Egypt. Many books and websites can tell you how to get an ISBN. This handbook is the only resource that explains why the process is so different everywhere you look. It moves beyond a simple "how-to" and provides a true global analysis. It directly compares the privatized, for-profit models in the US and UK against the free, public-good systems in Canada and South Africa. You won't just learn the price; you will understand the cultural policies, market structures, and legal philosophies that shape that price. This book shows how the ISBN is a "global mirror". It reveals how a simple number can be a commercial product in one nation , a tool of cultural policy in another , and an instrument of state control in a third. This comparative insight is the missing piece for any author, publisher, or researcher trying to navigate the complex international publishing market. Disclaimer: This handbook is an independently produced resource for commentary and analysis. The author has no affiliation with the International ISBN Agency, R.R. Bowker, Library and Archives Canada, the National Press and Publication Administration, or any other national ISBN agency. This work is independently produced under the principle of nominative fair use.

Dont Make Me Think

Steve Krug • 2014

Tipografia Avançada

Origamid

Have you ever wondered why that 13-digit number on the back of a book costs $125 in the United States but is completely free in Canada and India? This book, The Global ISBN Handbook, is your 2025 guide to the International Standard Book Number. It explains everything about this global "fingerprint" for books. The ISBN is the most important cornerstone of the publishing industry. It started as a simple warehouse tool in the 1960s. Now, it is a complex digital identifier used in over 200 countries. This handbook deconstructs the entire system. It uses 15 distinct national case studies to do this. You will learn how the old 10-digit system changed to the new 13-digit one. We break down the five parts of the ISBN, from the "Bookland" prefix to the final check digit. The book explores the global governance framework, starting with the International ISBN Agency. Then, it dives deep into how different countries run their systems. You'll see the privatized, high-cost model in the United States. You'll compare it to Canada's free, government-run system. We explore the industry-led models in Brazil and Germany. We look at government-run systems in Mexico and India. We even cover the unique case of China, where the ISBN is not a simple identifier but a state-controlled publication license. The book also examines the systems in the UK , France , Russia , Japan , Australia , South Africa , Nigeria , and Egypt. Many books and websites can tell you how to get an ISBN. This handbook is the only resource that explains why the process is so different everywhere you look. It moves beyond a simple "how-to" and provides a true global analysis. It directly compares the privatized, for-profit models in the US and UK against the free, public-good systems in Canada and South Africa. You won't just learn the price; you will understand the cultural policies, market structures, and legal philosophies that shape that price. This book shows how the ISBN is a "global mirror". It reveals how a simple number can be a commercial product in one nation , a tool of cultural policy in another , and an instrument of state control in a third. This comparative insight is the missing piece for any author, publisher, or researcher trying to navigate the complex international publishing market. Disclaimer: This handbook is an independently produced resource for commentary and analysis. The author has no affiliation with the International ISBN Agency, R.R. Bowker, Library and Archives Canada, the National Press and Publication Administration, or any other national ISBN agency. This work is independently produced under the principle of nominative fair use.

UI Design Avançado

Origamid

Have you ever wondered why that 13-digit number on the back of a book costs $125 in the United States but is completely free in Canada and India? This book, The Global ISBN Handbook, is your 2025 guide to the International Standard Book Number. It explains everything about this global "fingerprint" for books. The ISBN is the most important cornerstone of the publishing industry. It started as a simple warehouse tool in the 1960s. Now, it is a complex digital identifier used in over 200 countries. This handbook deconstructs the entire system. It uses 15 distinct national case studies to do this. You will learn how the old 10-digit system changed to the new 13-digit one. We break down the five parts of the ISBN, from the "Bookland" prefix to the final check digit. The book explores the global governance framework, starting with the International ISBN Agency. Then, it dives deep into how different countries run their systems. You'll see the privatized, high-cost model in the United States. You'll compare it to Canada's free, government-run system. We explore the industry-led models in Brazil and Germany. We look at government-run systems in Mexico and India. We even cover the unique case of China, where the ISBN is not a simple identifier but a state-controlled publication license. The book also examines the systems in the UK , France , Russia , Japan , Australia , South Africa , Nigeria , and Egypt. Many books and websites can tell you how to get an ISBN. This handbook is the only resource that explains why the process is so different everywhere you look. It moves beyond a simple "how-to" and provides a true global analysis. It directly compares the privatized, for-profit models in the US and UK against the free, public-good systems in Canada and South Africa. You won't just learn the price; you will understand the cultural policies, market structures, and legal philosophies that shape that price. This book shows how the ISBN is a "global mirror". It reveals how a simple number can be a commercial product in one nation , a tool of cultural policy in another , and an instrument of state control in a third. This comparative insight is the missing piece for any author, publisher, or researcher trying to navigate the complex international publishing market. Disclaimer: This handbook is an independently produced resource for commentary and analysis. The author has no affiliation with the International ISBN Agency, R.R. Bowker, Library and Archives Canada, the National Press and Publication Administration, or any other national ISBN agency. This work is independently produced under the principle of nominative fair use.

UX Design Heurísticas

Origamid

Have you ever wondered why that 13-digit number on the back of a book costs $125 in the United States but is completely free in Canada and India? This book, The Global ISBN Handbook, is your 2025 guide to the International Standard Book Number. It explains everything about this global "fingerprint" for books. The ISBN is the most important cornerstone of the publishing industry. It started as a simple warehouse tool in the 1960s. Now, it is a complex digital identifier used in over 200 countries. This handbook deconstructs the entire system. It uses 15 distinct national case studies to do this. You will learn how the old 10-digit system changed to the new 13-digit one. We break down the five parts of the ISBN, from the "Bookland" prefix to the final check digit. The book explores the global governance framework, starting with the International ISBN Agency. Then, it dives deep into how different countries run their systems. You'll see the privatized, high-cost model in the United States. You'll compare it to Canada's free, government-run system. We explore the industry-led models in Brazil and Germany. We look at government-run systems in Mexico and India. We even cover the unique case of China, where the ISBN is not a simple identifier but a state-controlled publication license. The book also examines the systems in the UK , France , Russia , Japan , Australia , South Africa , Nigeria , and Egypt. Many books and websites can tell you how to get an ISBN. This handbook is the only resource that explains why the process is so different everywhere you look. It moves beyond a simple "how-to" and provides a true global analysis. It directly compares the privatized, for-profit models in the US and UK against the free, public-good systems in Canada and South Africa. You won't just learn the price; you will understand the cultural policies, market structures, and legal philosophies that shape that price. This book shows how the ISBN is a "global mirror". It reveals how a simple number can be a commercial product in one nation , a tool of cultural policy in another , and an instrument of state control in a third. This comparative insight is the missing piece for any author, publisher, or researcher trying to navigate the complex international publishing market. Disclaimer: This handbook is an independently produced resource for commentary and analysis. The author has no affiliation with the International ISBN Agency, R.R. Bowker, Library and Archives Canada, the National Press and Publication Administration, or any other national ISBN agency. This work is independently produced under the principle of nominative fair use.

Programa UX Unicórnio 2.0

UX Unicórnio

Design UX/UI Avançado

Coderhouse