Books
Items in this hypelist
Research
Product Roadmaps Relaunched
C. Todd Lombardo, Bruce McCarthy, Evan Ryan, Michael Connors · 2017
Just Enough Research
Erika Hall · 2019
<p>Good research is about asking more and better questions, and thinking critically about the answers. Done well, it will save your team time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way.</p><p><br></p><p>Erika Hall distills her experience into a guidebook of trusted research methods you can implement right away, no matter what size team you're on or budget you're working with. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You'll start doing good research faster than you can plan your next pitch.</p><p><br></p><p>WHAT'S NEW IN THE SECOND EDITION?</p><p>While the mindset and methods of research haven't changed, our digital climate continues to evolve-from the siren song of Net Promoter Score to the latest social media experiment gone awry. The second edition of Just Enough Research features a brand-new chapter on surveys (chock full of math and centaurs!), as well as updated examples throughout, to continue guiding web professionals on the ethics and effects of research.</p><p><br></p><p>THIS BOOK EXPLORES: </p><ul><li>Frameworks for designing a thorough research process for your product</li><li>Approaches to gain alignment around shared goals through stakeholder interviews </li><li>How to conduct and build best practices for effective user interviews </li><li>How quickly run affordable tests to clarify big questions </li><li>Essential and methods for gathering and assessing quantitative data </li></ul><p><br></p>
Mental models & Psychology
Choose Wisely
Barry Schwartz, Richard Schuldenfrei · 2025
Escrever é humano
Sérgio Rodrigues · 2025
The Human Element: Overcoming the Resistance That Awaits New Ideas
Loran Nordgren, David Schonthal · 2021
Don't Believe Everything You Think (Expanded Edition): Why Your Thinking Is The Beginning & End Of Suffering
Joseph Nguyen · 2024
The Great Mental Models, Volume 4: Economics and Art (The Great Mental Models Series)
Shane Parrish, Rhiannon Beaubien · 2024
The Great Mental Models Volume 3: Systems and Mathematics
Rhiannon Beaubien, Rosie Leizrowice · 2021
The Great Mental Models Volume 2: Physics, Chemistry and Biology
Rhiannon Beaubien, Shane Parrish · 2019
Seeking Wisdom
Peter Bevelin · 2004
Thinking, Fast and Slow
Daniel Kahneman · 2011
Something Really New
Denis J. Hauptly
Humor
Reaccionário com Dois Cês (Portuguese Edition)
Ricardo Araújo Pereira · 2017
Novel
The Unbearable Lightness of Being
Milan Kundera · 2023
“Far more than a conventional novel. It is a meditation on life, on the erotic, on the nature of men and women and love . . . full of telling details, truths large and small, to which just about every reader will respond.” — People In The Unbearable Lightness of Being, Milan Kundera tells the story of two couples, a young woman in love with a man torn between his love for her and his incorrigible womanizing, and one of his mistresses and her humbly faithful lover. In a world in which lives are shaped by irrevocable choices and by fortuitous events, a world in which everything occurs but once, existence seems to lose its substance, its weight. Hence, we feel "the unbearable lightness of being" not only as the consequence of our pristine actions but also in the public sphere, and the two inevitably intertwine. This magnificent novel is a story of passion and politics, infidelity and ideas, and encompasses the extremes of comedy and tragedy, illuminating all aspects of human existence.
Biografia
Born a Crime: Stories from a South African Childhood
Trevor Noah · 2019
#1 NEW YORK TIMES BESTSELLER • More than one million copies sold! A “brilliant” (Lupita Nyong’o, Time), “poignant” (Entertainment Weekly), “soul-nourishing” (USA Today) memoir about coming of age during the twilight of apartheid<br/><br/>“Noah’s childhood stories are told with all the hilarity and intellect that characterizes his comedy, while illuminating a dark and brutal period in South Africa’s history that must never be forgotten.”—Esquire<br/><br/>Winner of the Thurber Prize for American Humor and an NAACP Image Award • Named one of the best books of the year by The New York Time, USA Today, San Francisco Chronicle, NPR, Esquire, Newsday, and Booklist<br/><br/>Trevor Noah’s unlikely path from apartheid South Africa to the desk of The Daily Show began with a criminal act: his birth. Trevor was born to a white Swiss father and a black Xhosa mother at a time when such a union was punishable by five years in prison. Living proof of his parents’ indiscretion, Trevor was kept mostly indoors for the earliest years of his life, bound by the extreme and often absurd measures his mother took to hide him from a government that could, at any moment, steal him away. Finally liberated by the end of South Africa’s tyrannical white rule, Trevor and his mother set forth on a grand adventure, living openly and freely and embracing the opportunities won by a centuries-long struggle.<br/><br/>Born a Crime is the story of a mischievous young boy who grows into a restless young man as he struggles to find himself in a world where he was never supposed to exist. It is also the story of that young man’s relationship with his fearless, rebellious, and fervently religious mother—his teammate, a woman determined to save her son from the cycle of poverty, violence, and abuse that would ultimately threaten her own life.<br/><br/>The stories collected here are by turns hilarious, dramatic, and deeply affecting. Whether subsisting on caterpillars for dinner during hard times, being thrown from a moving car during an attempted kidnapping, or just trying to survive the life-and-death pitfalls of dating in high school, Trevor illuminates his curious world with an incisive wit and unflinching honesty. His stories weave together to form a moving and searingly funny portrait of a boy making his way through a damaged world in a dangerous time, armed only with a keen sense of humor and a mother’s unconventional, unconditional love.
Romance
Para Onde Vao os Guarda-Chuvas
Cruz, Afonso · 2013
Uncategorized
The Culture Map
Erin Meyer · 2016
Romance em doze linhas e outros poemas
Bruna Beber · 2025
Esta edição de bolso reúne os livros de uma das mais destacadas poetas da nova geração. Com apresentação de Eduardo Coelho. Romance em doze linhas e outros poemas reúne a obra poética da escritora fluminense — com exceção de seu título mais recente, Veludo rouco (2023): A fila sem fim dos demônios descontentes (2006), Balés (2009), Rapapés & apupos (2012), Rua da padaria (2013) e Ladainha (2017). Na poesia de Bruna Beber, há ironia, verve, musicalidade, malícia e malandragem, além de memórias da infância na Baixada Fluminense, no Rio de Janeiro, e observações sobre São Paulo, cidade para onde se mudou na vida adulta. Não raro, em um mesmo poema uma alegria escrachada se funde com uma melancolia profunda, em cenas em que o cotidiano convive com a mais selvagem das imaginações.
Nexus: A Brief History of Information Networks from the Stone Age to AI
Yuval Noah Harari · 2024
Vamos comprar um poeta (Em Portugues do Brasil)
Afonso Cruz · 2019
Numa sociedade dominada pelo materialismo, as famílias têm artistas em vez de animais de estimação. É nesse cenário, onde cada espaço tem um patrocinador, cada passo é medido com exatidão, e até a troca dos afetos é contabilizada, que uma menina pede ao pai um poeta. Com humor e leveza, Afonso Cruz conduz uma narrativa para fazer pensar sobre o utilitarismo e o papel da arte em um mundo onde tudo precisa ser mensurado.
Methods for Systems Thinking
Christian Baron · 2026
Beyond Belief The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results
Nir Eyal · 2026
