importantes para estudo
Items in this hypelist
Pensamento sistêmico
A Quinta Disciplina - Coleção Essenciais BestSeller (Em Portuguese do Brasil)
_ • 2013
Platform Strategy
Laure Claire Reillier • 2017
During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully. Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models. Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.
Pensando em sistemas: Como o pensamento sistêmico pode ajudar a resolver os grandes problemas globais (Portuguese Edition)
Donella H. Meadows • 2022
Meadows’ Thinking in Systems, is a concise and crucial book offering insight for problem solving on scales ranging from the personal to the global. Edited by the Sustainability Institute’s Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world, showing readers how to develop the systems-thinking skills that thought leaders across the globe consider critical for 21st-century life.<br/><br/>Some of the biggest problems facing the world—war, hunger, poverty, and environmental degradation—are essentially system failures. They cannot be solved by fixing one piece in isolation from the others, because even seemingly minor details have enormous power to undermine the best efforts of too-narrow thinking.<br/><br/>While readers will learn the conceptual tools and methods of systems thinking, the heart of the book is grander than methodology. Donella Meadows was known as much for nurturing positive outcomes as she was for delving into the science behind global dilemmas. She reminds readers to pay attention to what is important, not just what is quantifiable, to stay humble, and to stay a learner.<br/><br/>In a world growing ever more complicated, crowded, and interdependent, Thinking in Systems helps readers avoid confusion and helplessness, the first step toward finding proactive and effective solutions.
Mentalidade analítica
Social Media Analytics in Predicting Consumer Behavior
Selay Ilgaz Sumer • 2023
Information is very important for businesses. Businesses that use information correctly are successful while those that don’t, decline. Social media is an important source of data. This data brings us to social media analytics. Surveys are no longer the only way to hear the voice of consumers. With the data obtained from social media platforms, businesses can devise marketing strategies. It provides a better understanding consumer behavior. As consumers are at the center of all business activities, it is unrealistic to succeed without understanding consumption patterns. Social media analytics is useful, especially for marketers. Marketers can evaluate the data to make strategic marketing plans. Social media analytics and consumer behavior are two important issues that need to be addressed together. The book differs in that it handles social media analytics from a different perspective. It is planned that social media analytics will be discussed in detail in terms of consumer behavior in the book. The book will be useful to the students, businesses, and marketers in many aspects.
Rastreável
Ricardo Cappra • 2021
O rastreamento de contato pode gerar informações cruciais para proteger a sociedade no caso da propagação de um vírus de transmissão social, mas caso os dados dessas redes estejam em posse de pessoas mal-intencionadas, eles podem ser usados para a manipulação da opinião pública. Diante desse fato, em Rastreável, Ricardo Cappra propõe que todo o nosso arcabouço de valores éticos e morais voltem para a mesa de discussão, uma vez que, com ou sem a nossa ciência, anuência e participação, eles já estão redefinidos por alguns poucos personagens. Encarar os problemas da sociedade como majoritariamente técnicos e aplicar essas tecnologias de modo acrítico, da mesma maneira que fizemos quando os robôs tomaram o lugar dos humanos nas linhas de montagem há meio século, vai resolvê-los? Ou será que se mostra, ao mesmo tempo, fundamental e imprescindível redesenharmos nossos conceitos e valores fundamentais de modo a incorporar o melhor que essas novas tecnologias podem oferecer, ao mesmo tempo em que mitigamos seus enormes riscos? Em outras palavras, seria possível construir uma sociedade melhor a partir de um uso críticos e conscientes dessas técnicas? Com linguagem acessível e sem preciosismos técnicos, este livro convida o leitor a pensar criticamente sobre o futuro que está sendo semeado agora.
Menos Achismo, Mais Dados
Gustavo Esteves • 2023
Neuromarketing
Neuromarketing Aplicado à Redação Publicitária
Lilian S. Gonçalves • 2016
Neuropropaganda de A a Z
Antonio Lavareda • 1900
Brainfluence
Roger Dooley • 2015
Territórios digitais
The Creator Economy
Selena Harris • 2023
Likewar: The Weaponization of Social Media
P. W. Singer • 2019
Consciência algorítmica
Logging Off
Adele Zeynep Walton • 2025
Racismo algorítmico
Tarcízio Silva • 2022
Maturidade operacional
The Art of Client Service: The Classic Guide, Updated for Today's Marketers and Advertisers
Robert Solomon • 2016
Isto é Design De Serviço Na Prática
Marc Stickdorn • unde
Lean Inception: Como Alinhar Pessoas e Construir o Produto Certo (Portuguese Edition)
Paulo Caroli • 2019
Inteligência relacional
Inteligência Relacional: Habilidades interpessoais necessárias para alcançar o sentido da vida (Portuguese Edition)
Dharius Daniels • 2022
Empatia Assertiva: Como ser um Líder Incisivo sem Perder a Humanidade
_ • 2019
Conversas cruciais. Habilidades para se comunicar quando ha altos interesses em jogo (Em Portugues do Brasil)
J. Grenny e K. Patterson • 2019
Aprendizado ativo
Learn Like a Pro: Science-Based Tools to Become Better at Anything
Barbara Oakley PhD • 2021
Trabalho Focado. Como Ter Sucesso em Um Mundo Distraido (Em Portugues do Brasil)
Cal Newport • unde
Ultra-aprendizado
Scott Young • 2021
