Libros Business 💙
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Libros
Influence, New and Expanded: The Psychology of Persuasion
Influence, New and Expanded: The Psychology of Persuasion
This Is Marketing
This Is Marketing
All Marketers are Liars
All Marketers are Liars
Influence The Psychology of Persuasion
Robert B. Cialdini · 2021
Outlines six universal principles of persuasion that can be applied in various contexts.
Permission Marketing Turning Strangers Into Friends And Friends Into Customers
Seth Godin · 1999
Introduces the concept of 'permission marketing' as an alternative to interruption marketing, focusing on building long-term relationships with customers.
This Is Marketing You Can't Be Seen Until You Learn to See
Seth Godin · 2018
Emphasizes understanding the customer's worldview and serving their needs.
