Libros Marketing
Items in this hypelist
Books
Marketing Research: A Concise Introduction
Bonita Kolb · 2017
Framework for Marketing Management (2-downloads)
Kotler Philip T., Keller Kevin Lane · 2015
For graduate and undergraduate courses in marketing management.<br/><br/>A Succinct Guide to 21st Century Marketing Management<br/>Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases.<br/><br/>The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.
Principles of Marketing (17th Ed)
GARY ARMSTRONG , PRAFULLA AGNIHOTRI PHILIP T. KOTLER · 2018
Fundamentos de marketing
Philip Kotler / Gary Armstrong · 2021
En la 1a edición en español, correspondiente a la 14ta edición en idioma inglés, de Fundamentos de Marketing, los estudiantes aprenderán la forma en la que el valor y la atracción del cliente dirigen toda buena estrategia de marketing. Asimismo, viene repleta de nuevas historias de marca, reseñas complementarias, casos y ejemplos que ilustran las estrategias de marca y los temas de Marketing contemporáneos para permitirle a los estudiantes aplicar lo que han aprendido.
